1982–85: Thriller, Motown 25, We Are the World and business career
After Jackson's early 1982 contribution, "Someone In the Dark", to the film E.T. the Extra-Terrestrial, which won him a Grammy for Best Album for Children,[28] Epic issued his second album, Thriller. In what would turn out to be the apex of his career, the album remained in the top 10 of the Billboard 200 for 80 consecutive weeks, 37 at the peak. Seven singles from Thriller concurrently hit the Billboard Hot 100 top 10, including "Billie Jean", "Beat It" and "Wanna Be Startin' Somethin'".[29] Thriller went on to sell upwards of 109 million copies, making it the best-selling album of all time,[2][30][31][32] causing Jackson biographer J. Randy Taraborrelli to muse that "at some point, Thriller stopped selling like a leisure item — like a magazine, a toy, tickets to a hit movie — and started selling like a household staple."[33]
The period of Thriller was an extraordinarily lucrative one for Jackson, whose lawyer John Branca had negotiated what he boasted then as the highest royalty rate ever in the music industry, approximately $2 per album. Meanwhile, Jackson raked in profits from The Making of Michael Jackson's Thriller, a documentary by Jackson and John Landis which quickly sold over 350,000 copies. In addition, he began profiting from his image in earnest, as Michael Jackson dolls and other novelties hit the market.[34]
Beyond its record-breaking success among fans, Thriller instituted multiple changes within the music industry. First, it raised the importance of albums, while challenging notions about how many prospective hits an album should contain.[35] Second, it restored to the industry a sense of confidence in its ability to release high-level artistry during a time when profits had been sinking due to what one industry analyst called "the ruins of punk and the chic regions of synthesizer pop".[34] Third, it helped bring MTV into its heyday, even as MTV helped fuel Thriller's success. Fourth, Thriller paved the way for other well-profitable acts such as Prince.[36] In many ways, Jackson was a one-man rescue team for the music business.[37] At its 25th anniversary, Thriller retained important influence over the music industry, artists, and American culture.[33]
On March 25, 1983, he performed live on the Motown 25: Yesterday, Today, Forever television special, both with The Jackson 5 and on his own singing "Billie Jean". Debuting his signature dance move—the moonwalk—his performances during the event were seen by 47 million viewers during its initial airing, and drew comparisons to Elvis Presley's and the The Beatles' appearances on The Ed Sullivan Show.[38] The New York Times said, "The moonwalk that he made famous is an apt metaphor for his dance style. How does he do it? As a technician, he is a great illusionist, a genuine mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing".[39]
After Jackson's early 1982 contribution, "Someone In the Dark", to the film E.T. the Extra-Terrestrial, which won him a Grammy for Best Album for Children,[28] Epic issued his second album, Thriller. In what would turn out to be the apex of his career, the album remained in the top 10 of the Billboard 200 for 80 consecutive weeks, 37 at the peak. Seven singles from Thriller concurrently hit the Billboard Hot 100 top 10, including "Billie Jean", "Beat It" and "Wanna Be Startin' Somethin'".[29] Thriller went on to sell upwards of 109 million copies, making it the best-selling album of all time,[2][30][31][32] causing Jackson biographer J. Randy Taraborrelli to muse that "at some point, Thriller stopped selling like a leisure item — like a magazine, a toy, tickets to a hit movie — and started selling like a household staple."[33]
The period of Thriller was an extraordinarily lucrative one for Jackson, whose lawyer John Branca had negotiated what he boasted then as the highest royalty rate ever in the music industry, approximately $2 per album. Meanwhile, Jackson raked in profits from The Making of Michael Jackson's Thriller, a documentary by Jackson and John Landis which quickly sold over 350,000 copies. In addition, he began profiting from his image in earnest, as Michael Jackson dolls and other novelties hit the market.[34]
Beyond its record-breaking success among fans, Thriller instituted multiple changes within the music industry. First, it raised the importance of albums, while challenging notions about how many prospective hits an album should contain.[35] Second, it restored to the industry a sense of confidence in its ability to release high-level artistry during a time when profits had been sinking due to what one industry analyst called "the ruins of punk and the chic regions of synthesizer pop".[34] Third, it helped bring MTV into its heyday, even as MTV helped fuel Thriller's success. Fourth, Thriller paved the way for other well-profitable acts such as Prince.[36] In many ways, Jackson was a one-man rescue team for the music business.[37] At its 25th anniversary, Thriller retained important influence over the music industry, artists, and American culture.[33]
On March 25, 1983, he performed live on the Motown 25: Yesterday, Today, Forever television special, both with The Jackson 5 and on his own singing "Billie Jean". Debuting his signature dance move—the moonwalk—his performances during the event were seen by 47 million viewers during its initial airing, and drew comparisons to Elvis Presley's and the The Beatles' appearances on The Ed Sullivan Show.[38] The New York Times said, "The moonwalk that he made famous is an apt metaphor for his dance style. How does he do it? As a technician, he is a great illusionist, a genuine mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing".[39]
